I'll give a little credence to not looking for motorcycles.
They *are* looking... The ones who give a damn, and are not distracted (your main point, I got it).
They are looking, but they don't *see*. That's the article's point.
Me, I'm getting older and blind-er. I try not to ride at nite too much, because I don't *see* as good as I used to.
I get surprised by traffic, not routinely, but out of the ordinary. I'm like, "where did that car come from?!!", mebbe once every month, thereabouts.
I don't *see* them, until I'm surprised. Then, here comes the pact with myself: "Never gonna let that happen again, no sir, you betcha."
I strive to improve my game, and not blame others too much.
I liked Jack's suggestion. Try to improve your brain's ability to not fill in details for you:
"Make an effort to look around, even at things that don't seem important like the side of the road or, if you're an SUV driver, your rear-view mirror. The more you consciously look around while driving, the better and more varied the visual information your brain receives will be, which will lead to a much higher-quality mental picture.
In short, you'll learn how to see things that are invisible to you right now. "
This is a good tip, in my opinion. I can't do *anything* about some else caring to look, or ability to see.
I can try to improve mine, tho.
2012 Blue ZX-14R, Cox rad guard, Skene Design P3 Lighting, Knight Design 1" lowering pegs, Grip Puppies, BrakeAway, Cortech Sport tailbag, GSG MotoTech Frame sliders, Stebel Compact horn.